Don’t Blow the Opportunity

I do not control the systems in my theater. I cannot magically get the built-in air-conditioning to work. I am not the person that arranges to get a temporary A/C system set up to make things more comfortable for moviegoers.

But I can make fun of the situation and embrace a marketing moment when I see one.

Hey, if the walls just happen to be the same color as sand dunes? If it feels like we have giant worms making their way inside? Who am I to overlook that?